Many corporates have some kind of trend anticipation structure but few of them create usable results. So, how can an established player in the mobility space identify new market opportunities based on real customer problems to solve?

CHALLENGE

Our client wanted to identify a new approach to defining the priorities of its innovation lab team to be able to identify new market opportunities and avoid me-too-innovation.

OUR APPROACH

• We helped the team identify fundamental shifts in the mobility ecosystem and their implications for different actors
• We then transformed those into key problems to solve for each actor
• By adding new mobility solutions and technological enablers to the picture, we were able to identify unsolved problems
• In the end, we framed them as new value propositions and prioritised them based on a strategic and competitive analysis

IMPACT

We identified 60 opportunity areas, of which we developed 8 into value propositions and created a methodology blueprint to help our client repeat the exercise across different innovation challenges.